How we become familiar with your business…

• First we analyze your past years of sales history by profit center and administer a “Strength, Weakness, Opportunity and Threat” analysis. 
  
  
• This valuable information allows us to determine annual sales trends. primary and secondary marketing periods, the estimated annual marketing budget, as well as points of differentiation.
  
  
• Our Media Department takes all of that information and prepares an annual marketing plan using our Strata Media Placement software.  This system will ensure that your target audience is reached without wasted dollars.
  
  
• The Media Department takes all of that information and prepares an annual Media Plan. Using Strata Media Buying Software, we then negotiate the media schedules based on a plan. This software along with our skilled staff will ensure that the target audience is reached efficiently as well as effectively
  
  
• If your company employs a sales force we will evaluate the sales sequence, sales training, sourcing data, and closing ratios.
  
  
• Our Creative Department will review all of your past print, radio and television commercials for points of differentiation and calls to action.  New cost efficient spots will be presented to you for approval and production.
  
  
• Regular meetings will be scheduled with you to review market changes, sales status and new campaigns.